From the start I had the feeling there's something not quite right about this exhibition project at MoCa Shanghai.  I recently realized that it was becoming too much like a Marimekko advertising campaign, and I personally believe nothing like that should be organized in a museum, least of all at a contemporary art museum. A museum is no place to promote the sales of a corporation, no matter how cultural it is.

One of the fundamental principals of the museum code of ethics is that the funding and the curatorial content of any exhibition should be kept absolutely separate. The curating of the exhibition should be done by professionals from the museum or from any other uncompromised party. In this project both of these principles were going to be broken harshly. That's why the reliability, integrity, and the quality of the whole exhibition was compromised.

I tried hard to find justifications for these compromises but wasn't able to. So, if I am unable to justify this to myself, it will be really difficult to explain it to the participating artists. For these reasons I decided to opt out of the project. I think all that we do, we should do with enthusiasm, or not at all.